Perhaps you've already gotten your emailed invitation from Harvard Innovation Labs' Experfy to apply as an expert big data consultant. Mine arrived a couple days ago. If not, you don't have to wait for it. You can apply now on the Experfy website to pick up big data consulting work from major corporations. Pay ranges from $40 to $200 an hour, depending on your level of expertise and the difficulty of the project.
People still talk about big data as if it is something new that just popped up out of nowhere. That's hardly the case even though the industry is just now beginning to mature. Tendü Yogurtcu, vice president of engineering at Syncsort, says she's been doing big data for ten years now.
Oh, and just in case you aren't freaked out enough about how much data is piling in, take a look at Rackspace's neat, interactive infographic which even includes a real time count of how many terabytes were added to the digital universe since you opened the infographic. Oh, the pressure that brings!
It's insane that IT is still so often shunned by the C-suite. In this big data age, it is the rest of the C-Suite who most often isn't equipped to lead because of their lack of access and skills with big data. Why in the world would you, as they say, bring a knife to a gun fight when you have a professional gunslinger on your team?
Big data is touted as the ultimate means to increase company profits and truly it is. But some companies take it too far and end up hurting their bottom-line instead by demanding too much from talented workers, dealers/distributors and customers alike and driving them away. When I came across the newly coined term "harassmatics," it was evident that overuse of the big data bully whip is so common that the source of the sting now has a name.
In the end, companies suffer the sting of their own big data bully whip. Rivals, after all, are ready and willing to take dealers, distributors and customers off your hands while you sit upon your throne thinking you're all that.
It would be totally awesome if we had the time to fully study big data before we had to wade out in it, wouldn't it?! But no, most of us have to learn on the fly and usually on the job. Occasionally a resource comes along that can help us learn quickly and when we have the time.
Whatever your sins and shortcomings, they are now part of your permanent record. These are not idle concerns. This is the time to address such issues head-on before they start killing the American Dream one school kid at a time.
While this technology focuses on communicating with customized messages to individuals in the near vicinity, big data will be used in this and similar technologies to quickly identify who is in the vicinity and what their specific interests likely are.
Look for big data fueled changes in the workplace very soon. If you're an employer, start looking for ways to offset bias in the raw data so that your final analysis is accurate and useful.