Topic:

Strategy and Best Practices

Latest Headlines

Latest Headlines

FBD community weighs in on 'decision engineering'

In response to my query in my earlier post "Next up in big data: decision engineering," the FierceBigData community weighed in via email on whether decision engineering is a thing or not.

Ford 'retools company around big data'

While naysayers and worrywarts continue to wring their hands over "too few big data implementations," visionaries are already moving beyond big data projects and into reshaping their entire companies around it. The latest to do so is Ford, who is now "retooling the company around big data."

Facebook open-sources its machine learning

Even a hard-nosed proprietary software maker like Facebook understands and embraces the value of scientists sharing tools and methods, even while protecting specific uses and projects. Facebook's most recent sharing foray is in open sourcing its deep-learning modules for Torch.

Microsoft to acquire Revolution Analytics

Microsoft announced that it has entered an agreement to acquire Revolution Analytics. Given big data analytics are really hot right now, the purchase makes sense. But also given that Revolution Analytics is an open source company, some eyebrows are likely raised at this news. 

Twitter data used to predict heart disease mortality

Analyzing tweets is not just an activity befitting marketing efforts. Such has great value in medicine and public health too. One great example of that is a recent study titled "Psychological Language on Twitter Predicts County-Level Heart Disease Mortality" by University of Pennsylvania researchers published in the journal Psychological Science.

CEOs and lower-level managers flip positions on big data

A new survey conducted by the Economist Intelligence Unit (EIU) and Teradata finds a huge gap in how CEOs and other executives see big data. They found that it is CEOs who now wear the rose-colored glasses. Other executives, especially lower-level managers, have a bleaker view. 

Speech analytics aim to improve sales, real-time fraud detection

Speech analytics is picking up momentum in several lines of business and industries these days. One example is within CRM products to increase sales. Another example is in monitoring banker phone conversations to guard against fraud in derivative and swap trading rooms. 

Variety, not volume, biggest big data challenge in 2015

Many in the industry have said since the outset that the term "big data" is unfortunate and that sometime soon we'd stop using it. Are we there yet? If we aren't, we likely will be soon because the focus this year will increasingly be on mastering data variety rather than just coping with data size.

What B2B marketers can expect from big data this year

Marketers are among the most enthusiastic fans of big data, at least in concept. But arguably, they are the group having the most trouble using it as well. That is doubly so for B2B marketers.So what can B2B marketers expect to happen in big data this year?

Spotlight: New Cluetrain Manifesto from two of the original authors, Dave Weinberger and Doc Searls

 The Cluetrain rides again, and big data is included in this rendition.