Scientists at Harvard University say using DNA as a means of storing data is a foregone conclusion. "It'll soon be possible to store the entire content of the entire World Wide Web within just 75 grams, about 75 paper clips worth, of DNA material."
Yes, it's all one giant circle. Data use begets more data use--and more market players using it too.
Christian Madsbjerg, cofounder of business consultancy ReD, says when it comes to technology mirroring or mimicking the human brain in the future, well, that's a big fat fail. Madsbjerg writes a post to that effect in VentureBeat in response to John Funge's post in the same publication making the opposite claim. Only one of them can be right about this. But which one?
Amazon Web Services announced a new streaming data real-time processing service called Kinesis. It was released in a limited preview with pay-as-you-go-pricing last Thursday but it already looks to be a substantial differentiator in the cloud provider race.
Once again, big data shows us it can be helpful--or not so much, depending on your perspective. That suggested police speed trap for instance is helpful to police and to public safety, but few drivers would find it a welcome development. Ditto on the tracking of individual driver behavior which could help public safety but also trap drivers in higher insurance rates, too.
"If someone conducts a Google mobile search for 'screwdrivers,' for instance, a local hardware store could bid to have its store listing served to that user," writes John McDermott in his post in Digiday. "By pairing that person's location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store."
What better way to constantly track mobile users than to brand their person. Ummm, tattoo their throat? The Google patent application says users benefit from getting the electronic tattoo by enjoying hands-free phone operation and clear conversations even in the nosiest of environments. But the 10-page US Patent Application No. 20130297301 says the throat tattoo has a display and user interface with a lie-detector too. Now, what good is all of that to the user?
It's no secret that retailers are using cameras to track how long customers look at specific merchandise and in-store displays and signage. It's also widely known that some retailers track shopper behavior in-store via shoppers' cell phones. Shoppers do not take kindly to such spying but they are doubly upset with the emerging practice of retailers studying their person and not just their shopping behaviors.
Amazon is collecting viewer feedback in innovative ways in order to improve the traditional TV development process.
Ford says it "considers analytics and big data--in and out of vehicles--the next frontier for innovation, competition and productivity." Its latest innovation to come from big data use is eco-conscious designs and user abilities to further "green" their car ownership.