Want to hear about real world problems being solved by big data?
There are three major techniques in data analytics: ad-hoc, batch and real-time. While much ado is made by vendors on the advantages of one over the other, the real advantages to be had are most likely found in a blended approach that uses two or more.
Up until recently, cloud services were accepted at face value. Basically one rented the services "as is" and continued on his or her way. But that is changing as more cloud customers demand to see more data on cloud providers and their services.
A day is coming when data dashboards will be used for far more flexible and innovative reporting at the whim of a single user. The democracy of data will enable some truly wondrous things but only if the dashboard can deliver to the dictates of the user's unique demands of it.
Much is said about how big data can transform businesses and fuel innovation in products and services. Indeed it can--and does. But most of those discussions overlook or vaguely generalize how this massive market morphing will affect our daily, individual lives. It's time to take a harder look at that.
While I use a considerable number of pixels detailing what marketers get and do wrong in their big data use, I do like to also acknowledge efforts to do right in marketing.
Chief among big data's disadvantages are the missing links of immeasurable information such as trust, respect and the nuances of human relationships. Much of these hard-to-detect and impossible-to-measure details are precisely the information we need to put conversations and human actions in context.
It appears that the term is being used interchangeably with data analytics which can be applied to any data set size. While incorrect, it is notable that data analysis is so top of mind of so many. And that is as it should be.
Data visualizations can truly be works of mind-blowing art.
The long and short of it is that the House of Commons debate mirrors the discussion in nearly every business: are the facts found in big data replacing human responses to marketing questions? Is there any need to survey or poll anymore? Or are these archaic practices?