TM Forum to host big data analytics summit
With their built-in big data sets ripe for mining customer intelligence, as well as their network performance, telecom companies are well positioned to leverage big data analytics. However, a history of caution and a preference for standards has them proceeding at their own pace. To begin the process of consensus building among players in the industry, the TM Forum is hosting its Big Data Analytics Summit this January in Amsterdam.
The summit will take place Jan. 29-30 and its aim is to help service providers find ways to manage their data in a cost-effective, efficient and secure way.
In what Tolkien might call an Entmoot, TM Forum is gathering big data analytics leaders from Capgemini, eBay, Everything Everywhere, France Telecom-Orange, Google (NASDAQ: GOOG) , Teradata and others to examine case studies, hold debate, conduct panels and host interactive networking sessions.
The forum is an effort to dissect issues around exploiting the potential of big data analytics, how to ensure customer information remains safe and secure, and how to use big data analytics and social media to maximize loyalty, reduce churn and improve customer satisfaction.
Martin Creaner, president and CEO of TM Forum, said today's service providers have a vast amount of valuable customer information at their fingertips. By identifying, correlating and analyzing the right data quickly and efficiently, they can get an accurate view of their customers' behavior and make immediate, fact-based decisions on customer experience and service offerings. He added that data analytics is one of the core competencies required for any player to compete.
TM Forum is a global, non-profit industry association focused on enabling service provider agility and innovation, and has more than 900 member companies.
- see TM Forum's agenda