Survey finds most CIOs left behind in big data wave

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One can't make sense of disparate data sets if data isn't being collected in the first place. That's where 76 percent of CIOs find themselves in this new rush to perform big data analytics, lacking the data to analyze, according to a new survey by consulting firm and professional services provider Robert Half Technology.

This large portion of CIOs across industries said their companies are not gathering customer demographic or usage data.

Among the 23 percent who collect data, 53 percent of those lack the staff to access it or use it to generate reports and derive insights from it.

Robert Half developed the survey, which was then conducted by an independent research firm. The firm spoke to more than 1,400 CIOs from across the United States, and from companies with 100 or more employees

Developing the staff doesn't come cheaply, said John Reed, senior executive director of Robert Half Technology, in a statement, but is necessary to create more personalized experiences and targeted marketing campaigns. The firm offered the going rate for staff qualified to leverage data if collected:

  • Business intelligence analysts ($94,250 to $132,500 per year) gather and analyze data to target marketing efforts.
  • Data architects ($104,250 to $143,500) evaluate and translate business requirements into specific database solutions
  • Data warehouse analysts ($93,500 to $126,500) collect, analyze and leverage stored data, and devise access solutions.

For more:
- see the Robert Half Technology salary guide

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