Spotlight: IBM survey finds consumers coping well with data onslaught


IBM (NYSE: IBM) recently released a survey that highlights a number of interesting stats and trends about how consumers are coping with the data onslaught. For one, it found that young adults were more likely to use social media to make everyday decisions, as well as to research purchases. It also found that ease of access to information on a website is a lot more important to consumers than the look of the site. "IBM's research clearly demonstrates that, rather than struggling to deal with information overload, modern consumers are proactively using the abundance of data sources available to them to be more savvy about the decisions they make," said Vivian Braun, in an article detailing the results. Read more