MasterCard gets in the big data game with Mu Sigma investment
MasterCard Advisors claims to provide one of the world's largest sources of aggregated and anonymous transactions, and said it can deliver business intelligence and predictive analytics to many industry verticals. It says it has been " a global leader in big data technology, analytics and expertise for over 10 years."
Located in both Chicago and India, Mu Sigma is an advanced analytics firm that works to solve complex business problems for pharmaceutical and healthcare, financial services, insurance, consumer packaged goods, and retail customers.
"The data analytics market is rapidly growing as customers seek real time insight allowing them to better connect with their consumers through highly relevant products, offers and services," Gary Kearns, executive vice president of Information Services for MasterCard Advisors, said.
Kearns noted that by combining MasterCard Advisors' purchase behavior insights with Mu Sigma's expertise, the companies will drive faster innovations in data analytics.
MasterCard Advisors, a division of MasterCard, said it plans to use its advanced analytics and deep payments expertise to translate data into actionable behavioral insights and customized services.
- see the MasterCard Advisors announcement