How big data is transforming mobile industry
Mobile is uniquely suited to big data collection given nearly everyone has a mobile device these days and they carry it with them everywhere they go. The data collected from these devices--and their presence passing through physical locations that can detect them--will substantially add to the growing mountains of information on consumers. However, this information will be helpful to some companies and useless to others. It all depends on what a company needs to know.
An article in BusinessInsider--which also advertises its own study on the subject--spells out just how dramatically mobile data is growing.
"CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade," reports BusinessInsider. "IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020."
But before you leap to collect this tsunami of information, first consider what information you actually need and why and then consider if the way you plan to collect and use it is a potential PR nightmare. See my earlier posts "The missing ingredient in big data marketing: Tact" and "Shoppers ok with online tracking, not so much with in-store tracking" for more on those subjects.
- see BusinessInsider article
The missing ingredient in big data marketing: Tact.
Shoppers ok with online tracking, not so much with in-store tracking