Furry has IPO tongues wagging


San Francisco-based Flurry, a mobile application measurement and advertising platform company, raised another $25 million in Series D financing this week, which it says it will use to accelerate the adoption of the Flurry AppSpot platform and its Ad Analytics, and to fund its staff and international expansion. Market watchers say it also positions the company for an IPO.

The funding came from full participation from existing investors Menlo Ventures, Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, First Round Capital and Draper Richards. To date, the company has raised $51.6 million.

Nick Mignano, partner of Crosslink Capital, said Flurry is powering a new wave of digital advertising with big data for the mobile app economy. The company measures 1.9 billion application sessions across more than 250 million unique smartphone and tablet devices on a daily basis.

Over the last year, Flurry has doubled the number of applications using its services from 120,000 to more than 250,000. More than 80,000 companies now use Flurry services across iOS, Android, Windows Phone, BlackBerry, HTML5 and JavaME platforms.

For more:
- see the All Things D article

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