Can IBM help drive big data down-market?

Company says it has accelerated strategy to make big data, cloud computing reality for businesses of all sizes

IBM (NYSE: IBM) calls it forging new routes to big data, The New York Times called it a slimming down of IBM's big data portfolio.

Either way, IBM both responded to market pressure and led the way on reducing the cost and the barriers to big data. It opened it to a wider, smaller market with its announcement this week that it is reducing the price of some of its big data-related gear by as much as 50 percent.

IBM said it has accelerated its strategy to make big data and cloud computing a reality for businesses of all sizes. It has a new family of entry-level and mid-range Power Systems that are optimized for IBM's industry-leading analytics software.

The company said it is a radical change that will allow it to offer the Power System products to small and mid-sized businesses, as well as large enterprises. The systems are designed to reduce the need for specialized skills and can be supported by virtualized services in both private and hybrid cloud environments.

California-based Westside Produce, which contracts with melon growers to ship fresh melons throughout North America, said it is using IBM's Power System to better forecast the number of melons that will come from multiple fields, sorted by size, variety and grade.

IBM has also introduced two new PowerLinux Systems optimized for IBM InfoSphere BigInsights and InfoSphere Streams big data analytics software.

These announcements followed IBM's planned acquisition of Star Analytics, a big-data analytics company. IBM has invested $16 billion in big data and analytics acquisitions since 2005, according to GigaOM.

For more:
- see IBM's announcement

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