Analytics a driving force behind software growth, IDC says


It is unclear if the cloud will be the preferred delivery model for big data, but individually, cloud and big data, along with analytics in general, have become major drivers in the growth of the enterprise software market, according to research firm IDC.

IDC released its Worldwide Semiannual Software Tracker report this week, which found that the worldwide software market grew 3.6 percent from 2011 to 2012. The market is now worth $342 billion. While the overall market growth was less than half of what it was from 2010 to 2011--a trend IDC says will continue--other market segments, such as data access, analysis and delivery; collaborative applications; and CRM, grew by 6 percent to 7 percent.   

IDC said that "the management and leveraging of information for competitive advantage is driving growth in markets associated with big data and analytics." And the cloud is finding its growth in social business and customer experience deployments.  

IDC compartmentalizes its software taxonomy into Applications, Application Development & Deployment and Systems Infrastructure Software. AD&D comprised nearly 24 percent of total software revenues in 2012 and with 4.6 percent year-over-year growth, was the fastest growing market. Business intelligence and relational database management systems solutions are driving this trend because of blossoming big data and analytics adoption, IDC said.

"Big data and analytics are also closely tied to the fast growth social business software markets, where the combination of contextual data and the 'right' expertise is becoming critical for supporting enterprise decision making and data driven customer experience solutions," the report said.

Growth was hampered by the downward trend in Western Europe, which was the only region to experience negative growth in 2012. It represents 26.5 percent of the worldwide market. The U.S. market grew 6 percent year over year.

For more:
- see the IDC report

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