News

2015: The year the cookie dies, online tracking moves on

J. Walter Thompson--or rather their JWT Intelligence arm that focuses on identifying shifts in the global zeitgeist--has released its annual trends report. Among their interesting predictions: next year we'll see the end of tracking cookies, bitcoin going mainstream, and smart fabrics leading the way in wearables "super-humanizing us." 

Retailers use facial recognition, head pose algorithms to merchandise products in store

In-store data mining and analyses are being refined everyday in increasingly sophisticated ways. One example:  Hyperlayer launched its Retail Acceleration Engine (RAE) this week. 

Group intelligence key to market advantage

Many organizations are focused on measuring productivity and efficiency and view the hiring and retaining of intelligent employees with specific skill sets to be essential for both. However, group intelligence may be of more importance than individual intelligence to achieving market advantage.

Sales and operations planning--a perfect pick for big data projects

Big data in marketing is all the rage. Everyone wants to know all there is to know about their customers and pump those sales ever higher. Alrighty, let's say you do that. Can you deliver on all those new sales? Do you have enough inventory? Can you make or get more product on time? Are margins where they need to be? 

App developers get serious about data and analytics

Many apps' data-collecting efforts amounted to wild grab bags and were not focused on specific end uses. This is slowly changing. Apps are getting smarter about data collection and analysis. 

Spotlight: The 2015-2020 plan for federal health IT

Check out the federal governments data plans for the next five years, as outlined by a new report. 

Spotlight: Hortonworks issues IPO

According to a post in Wired, Hortonworks has confirmed that it "hopes to raise $100 million from 6,250,000 shares offered at $16 per share under the NASDAQ symbol HDP."

Stoppers and cogs in the big data wheel

Quite a bit of attention is given to improving data management and analysis at the data scientist level. But I submit for your consideration today an often overlooked area that needs our utmost attention: the cogs and wedges in both data entry and action execution.

2015: Year of the Regulator

Just last week, Congress passed S. 1353, the Cybersecurity Enhancement Act of 2014, and sent it to President Obama's desk for a signature. Oh wait! That one's voluntary. No biting teeth there. But Suni Munshani says next year is THE year we all get gobsmacked with a slew of regulations, and those will have teeth.

451 Research names '6 Cs' of IT disruption for 2015

For 2015, 451 Research has an interesting list of havoc headed our way--the 6 Cs: Containers, convergence, cloud security, closets, crowd workers, and coexistence. 

CenturyLink buys Cognilytics

CenturyLink, the third largest telecommunications company in the U.S., announced that is has acquired Cognilytics, a big data and predictive analytics company based in San Jose. 

Infographic: What will be hot or not in data science for 2015

This infographic in particular is of interest to data scientists everywhere. The information within came from CrowdFlower's poll of their team of data scientists on what they think will be "hot" or "not" in their world for 2015. 

Post-marketing data analysis of pharmaceuticals discovers side effects not previously known

Big data is delivering many breakthroughs in medicine at a breathtaking pace. One of the latest examples is in post-marketing data analysis of prescription drugs. 

Uber knows a lot more than you want it to

What if more people than "journalists Uber loves to hate" are on Uber's watch list for potential blackmail-worthy dirt? People such as politicians, business executives, law enforcement officers, and judges? Even if Uber restrains itself, spies and potential blackmailers could possibly tap into Uber's data to blackmail people or worse. 

Pratt and Whitney uses predictive analytics to expand business model

Pratt & Whitney is using predictive analytics to expand its business model, specifically through new and enhanced services initiated through its many-sensored products. The move to predictive analytics "is really a paradigm shift in the way the business has to operate," CIO Larry Volz says in an interview with The Wall Street Journal.

BSA survey: data analytics catalysts for innovation, growth for two-thirds of US, European companies

According to a survey commissioned by the BSA Software Alliance and conducted by Ipsos Public Affairs, data analytics are having or expected to have a significant impact on company innovation and growth in both the U.S. and Europe. The survey also found that analytics are creating jobs and being used to fill job openings.

Power over Ethernet (PoE) switch eliminates need for additional power sources for cameras and sensors

One of the recurring problems in using sensors and cameras in remote areas, moving vehicles, and mobile setups is in securing a power source for them. This week MilSource, a U.S. distributor of military-grade Ethernet connectivity products, announced a breakthrough in switch technology that fully addresses these issues. 

Spotlight: Understand your online audience with big data

You'll find an interesting and informative post in Marketing Profs on using big data to understand online audiences. 

Sentiment analysis is harming brands, says Networked Insights

Networked Insights, a social intelligence analytics firm, released a report saying sentiment analysis leads to incorrect conclusions, which when acted upon are actually harming rather than helping brands. The report urges the use of emotions instead.

How to correct common big data marketing fails

When it comes to the math, there just doesn't seem to be any call for the messy, touchy, feely side of humans in the equation. This is a mistake. Why? Because no matter how well you analyze the hard facts, the chaotic, nonsensical, and sometimes totally illogical decisions your customers will make will totally trash your outcomes somewhere along the way.