An interesting take and includes a prediction on the future of big data storage.
"In interrogating the data for an answer to their questions about products, marketing and even strategy, chief executives may favour the search for short-term, numbers-driven answers over the messier quest for better, longer-term solutions."
Many will no doubt be disconcerted over the revelation that real spies roam virtual lands. But they probably wouldn't if they knew who else was likely there and remembered that just because you are alone with your computer does mean you are alone online. Somehow that simple fact continues to elude the masses.
It's always good to check and see what vendors think will happen next considering they see a broad range of activities among their customers and in the industry at large. To that end, here are some of the key themes SAP expects to be top of mind for enterprises in 2014.
It's that time of year when everyone predicts what we will all be grappling with next year. Some predictions are more notable and likely to occur than others, of course, and the IEEE Computer Society falls in that category.
Like you, I attend a lot of big data conferences. Some I find useful; some not so much. I found the 2013 Big Data Summit, organized by CDM Media, held in Scottsdale, Arizona this week to be one of the useful sort so I'll share my take on the event with you.
If you are running a small or mid-sized business, or consulting for one, you'll find this particularly useful.
"Those who are rejoicing over the postponement shouldn't pop the champagne corks yet, though," writes Martha Bennett, an analyst at Forrester. "While the extra time is no doubt welcome, headlines such as 'Victory for tech giants on EU data laws' are premature: nothing is finalized, and there is still the chance that the final version is rather more restrictive than many would hope."
Managing storage effectively is an ongoing challenge for businesses of any size. Certainly having a centrally intelligent way to manage a mix of storage elements should be a big help.
Oh yes, we all should worry, lest our efforts with big data meet an untimely end before they barely breathe life. But also because each of us is caught in that big data net and all of us have been flayed and stripped of privacy.
"By far the biggest use for Hadoop to date has been as a 'poor person's ETL'--that is, a form of data integration, at the risk of oversimplifying--rather than all the big, sexy data science we see constantly hyped," writes Matt Asay in his ReadWrite post. But that's changing according to a survey which shows a significant number of enterprises are beginning to do considerably more with Hadoop.
While there is no doubt that predictive analytics will outperform a crystal ball at every rub, one has to wonder about where chaos theory and the butterfly effect fit into Shazam's equation, if at all, and whether such unpredictable events will, at least on occasion, blow predictive analytics results to smithereens.
For years now, data crunchers have tried to soothe the public psyche with the promise that individual privacy would be protected through the process of anonymizing the data. It all sounds well and good--at least to the naïve.
Want to hear about real world problems being solved by big data?
There are three major techniques in data analytics: ad-hoc, batch and real-time. While much ado is made by vendors on the advantages of one over the other, the real advantages to be had are most likely found in a blended approach that uses two or more.
According to a report in The Wall Street Journal, Apple acquired Topsy Labs for $200M. The acquisition represents a serious jump into big data analytics in social media for Apple.
Up until recently, cloud services were accepted at face value. Basically one rented the services "as is" and continued on his or her way. But that is changing as more cloud customers demand to see more data on cloud providers and their services.
A day is coming when data dashboards will be used for far more flexible and innovative reporting at the whim of a single user. The democracy of data will enable some truly wondrous things but only if the dashboard can deliver to the dictates of the user's unique demands of it.
Much is said about how big data can transform businesses and fuel innovation in products and services. Indeed it can--and does. But most of those discussions overlook or vaguely generalize how this massive market morphing will affect our daily, individual lives. It's time to take a harder look at that.
While I use a considerable number of pixels detailing what marketers get and do wrong in their big data use, I do like to also acknowledge efforts to do right in marketing.