From consumer sales to public uprisings, big data can only tell you what is happening and not why it's happening. Without knowing the why behind the what, the actions you take on big data insights can easily and woefully be off course.
This is not a trend that will peak and fall. This is a fundamental change in how business is done.
Finally, we have a way to do some major housekeeping and bring the law itself to judgment.
Twitter has rolled out comprehensive analytics for Twitter Card users. Good move on Twitter's part in upping its game, albeit in a limited fashion.
We often squeal in alarm at the dangers of big data, particularly in regards to the loss of privacy, all the while overlooking the major benefits to be found in it. One of those benefits is public access to hard information that can finally kill the anecdotal lie or factual omission for the betterment of all.
From a potential company liability point of view it's totally awesome that privacy laws are beginning to take shape now. It just so happens to be good for consumers too. But what about the criminal element? Well, that's the rub isn't it?
For most of us, big data is about making business and security better while making privacy issues worse--and that's about it. But efficiencies born of big data and faster analytics are indeed applicable to everything--even war. Warnings are now sounding on the inevitability of autonomous war and the advent of data-driven drones and other robotics capable of selecting human targets and killing them on their own.
Here we are listening to some very good thinkers say that in one of the most creative endeavors known to man, i.e. marketing, imaginative humans will be replaced entirely by unimaginative, big data, number crunching machines. Pfft, I say, 'tis bologna with nary a worthy jingle to sing. Here's why...
Last week I moderated a panel on the future of monetizing data at the 2013 Big Data Summit in Arizona. It turned out to be a particularly informative discussion on how to both monetize data now and how it might be monetized in the future. Here is a summary of that discussion.
For years now, data crunchers have tried to soothe the public psyche with the promise that individual privacy would be protected through the process of anonymizing the data. It all sounds well and good--at least to the naïve.