But we do have data, lots and lots of data. And campaigns have money, lots and lots of money. The two are joining forces and will be a focal point for the next presidential campaign, which is already underway.
Big data in this case is employed to spot "wasted talent" and eliminate human bias in filtering candidates. But algorithms also can be a great way to hide intended biases and allow people to get away with purposeful discrimination.
Those who understand big data and what it can do know that it is only a tool. It won't revolutionize anything that doesn't want to be revolutionized.
If we follow the money and see that it isn't going into multi-million dollar TV spots or Elton John performances at trade shows or trade shows at all, then we can begin to believe this is a real market with real solutions to real--and occasionally profound--problems.
I look forward to the day nobody notices how much data is being stored and manipulated, but can't stop talking about the new cancer treatment or the dark matter discovery or the new GPS-based traffic configurator for our heli-cars.
Will Democrats and Republicans accept that big data is data science? Will they accept what the data tells them and adjust their positions accordingly or simply twist the data to support those positions?
The people we need to guard against are those who will do the twisting of the data.
Even if big data lives up to all the hype, even if it finds that trigger that keeps deadly diseases from mutating or spreading faster than we can kill them, even if it devises the best plan for growing enough food to feed the 10 billion people we will soon have on the planet or figures out the origins of the universe, it can't build the technologies required to do anything about them.
But will it take over the conversation about the game the way salaries took over? Will it help and hurt the game at the same time? Statistics in sports, baseball in particular, have to remain accessible to the average fan. If you lose that, you lose baseball.
There are a lot of wannabe curmudgeons using big data as the noisy brat running loose in the street they can shakes their fists at, or as the untalented new rock star who doesn't hold a candle to their idol, Ry Cooder.